Look at the top 20 affiliate marketing statistics for the year 2022
If you are an entrepreneur or business owner, you want your brand to reach a larger audience and achieve sales goals. Plenty of time, effort, and resource is required to achieve these objectives. Fortunately, you can use various marketing strategies to raise brand awareness and enhance sales. Affiliate marketing is one of the most successful marketing tactics. It has grown in popularity since the 2000s, as more companies turn to digital marketing to connect their brands closer to customers. Thus, affiliate marketing is an essential aspect of marketing strategies. Affiliate marketing is advertising in which a brand or advertiser (affiliate firm) collaborates with a third-party brand affiliate or publisher. By advertising the affiliate firm's product or service on their website or social media channels, the publisher facilitates the affiliate company in generating leads and sales.
A brand affiliate can promote and drive more traffic to the brand's online shop or website by writing a blog, recording a video promoting the brand's product or service, or providing a link to the affiliate company's webpage. When a customer goes to the publisher's website, Facebook page, or Twitter page, clicks on the link to the affiliate firm's landing page, and then takes action, the affiliate company pays the publisher a commission based on the parameters they agreed on. Payments are usually made according to the number of clicks, leads, or generated sales. Affiliate marketing is a low-cost, low-risk marketing strategy for affiliate organisations to create brand awareness and revenue. Instead, it could be a valuable passive revenue source for brand affiliates. The data below show how affiliate marketing affects many businesses now and where it's headed in the future. It may help you decide whether to begin or continue with affiliate marketing. For the year 2022, the top affiliate marketing statistics are as follows:
1. Since 2016, the amount of internet searches for "affiliate marketing" has risen.
According to Google Trends, worldwide searches for "affiliate marketing" have continuously climbed over the last five years, culminating at 100% in June 2021. The constant rise could be attributed to e-commerce, as companies, including those with just physical locations, began to investigate how to market and sell items and services online.
2. Affiliate marketing is a multibillion-dollar industry that spans the globe.
According to statistics, the affiliate marketing sector could be worth $12 billion by 2022. In 2015, this figure was thrice its original value. Businesses recognise affiliate marketing as an excellent way to promote their brand. They also procure services via the internet.
3. Over the next five years, affiliate marketing spending is expected to rise.
According to Statista, affiliate marketing spending in the United States alone might reach $8.2 billion in 2022, up from $7.4 billion in 2021. Affiliate marketing spending has increased year over year since 2012, when it was only $2.5 billion, indicating that more organisations are adopting affiliate marketing into their campaigns. The expenditure incurred on affiliate marketing in the United States is increasing. Affiliate marketing also takes up much of other countries' marketing budgets. For example, in Japan, companies spent $2.7 billion on affiliate marketing in 2019 and might exceed $4.3 billion by 2024. Meanwhile, affiliate marketing spending in the United Kingdom reached $828 million in 2020, up 10% from the previous year. These statistics show that affiliate marketing is recognised worldwide as an effective marketing tool. It is expanding rapidly year after year. Major participants in the internet market, such as the United States, the United Kingdom, and Japan, keep aside a portion of their marketing budget.
4. Affiliate marketing is used by 8 out of 10 businesses.
According to a 2016 poll, 90% of merchants and advertisers believe affiliate marketing is essential to their overall marketing strategy. More than 80% of those polled use affiliate marketing to boost their website traffic and sales. Furthermore, around 10% of advertisers' marketing budgets are set up for affiliate marketing. Establishing an affiliate marketing program can help increase brand exposure, lead generation, and sales without spending money on advertising. On the other hand, a successful affiliate marketing strategy depends on several things, including choosing brand affiliates who are operating in the same niche or who target the same customer profile.
5. Affiliate marketing accounts for 16% of all eCommerce sales in Canada and the United States.
Affiliate marketing accounts for around 15% of all revenue generated by digital marketing channels. It is one of the most valuable digital advertising techniques and has surpassed email marketing, sponsored search, and social media marketing. Brand affiliates allow companies to reach out to customers without being too intrusive. And since brand affiliates have supporters who trust their content, they may find it simpler to encourage or persuade customers to buy goods from the businesses they support.
6. Many publishers use affiliate marketing to augment their revenue.
Affiliate marketing is used by almost 84 % of publications. 94 % of publishers participate in two or more affiliate marketing programs, while 39 % and 20 % utilise three or more and five affiliate marketing programs, respectively. Publishers can collaborate with companies directly or join affiliate networks such as Amazon Associates, AWIN, and eBay Partner Network (EPN). Affiliate networks not only link companies and publications but also make account administration, commission disbursements, and reporting simple.
7. There are over 100,000 affiliates in the leading affiliate networks.
Affiliate marketing enables startups and small businesses with modest marketing budgets to get their products and services closer to customers. Hundreds of thousands of brand affiliates cater to a specialised clientele through affiliate networks. Similarly, joining affiliate networks may assist bloggers and influencers who want to monetise website traffic and earn substantial commissions by promoting a partner merchant's products or services.
8. When selecting an affiliate programme, affiliate marketers look for product relevancy.
It isn't all about the money. Before selecting an affiliate marketing network, 18% of marketers assessed the product. It would be easy to generate meaningful and persuasive material about the items if they match their niche. The commission rate and reputation of affiliate marketers and partner merchants are other aspects that affiliate marketers examine.
9. One of the most valuable and successful affiliate marketing programs is web hosting.
New bloggers, influencers, and brand owners will require a host to get their website up and running. Publishers love web hosting affiliate programs because they may earn money for each referral for a charge.
10. The leading sectors are the fashion and wellness businesses.
A quarter of all affiliate programme businesses, including apparel, footwear, jewellery, purses, and other accessories, are in the fashion business. However, the most lucrative industry is health and wellness, valued at nearly $4 trillion. Alternative medicine, fitness, organic food and drinks, diet trends, etc., are some of the health and wellness sectors. The following are some more popular affiliate marketing niches:
- Technology
- Gaming
- Personal Finance
- Hobbies
- Movies and Music
- Travel
- Luxury Items
- Pet Care
- Sports
- Beauty
11. Awin is at the top of the list of affiliate networks with the most publisher links.
According to Publisher Discovery, Awin owns 30 % of all global publisher connections, followed by CJ affiliates (15.8%) and Rakuten (7.4 % ). The purchase of ShareASale by Awin contributed to the company's substantial market share. However, Amazon Associates' publisher connections and affiliate activity from in-app or social networking pages are not included in this list's statistics. CJ Affiliate comes out on top with 15.7 % of active publisher links in the same study when looking at active publisher links. Awin is in second place with a 10.2 % market share, while Rakuten is in third place with a 5.0 % market share. However, according to the findings of a separate Datanyze study that includes an Amazon Associates publisher link, Amazon Associates ranks first with over half of the market share (44%). With an 11.95 % market share, Awin is in second place, followed by Rakuten with a 7.69 % market share of publisher links.
12. Cost per action is the most widely used payment strategy, often known as pay per lead.
In this strategy, the merchant or advertiser pays the publisher a specific sum for each action made by a user. Measures include things like email sign-ups, event registrations, and membership purchases. Another standard affiliate marketing payment model is the cost per sale, in which the publisher receives a fixed percentage or an amount of the product's price. Commissions vary from $3 to $200 per sale or 1% to 60%. On the other side, affiliate marketers could make hundreds of dollars from a single transaction.
13. Affiliate marketing may pay publishers up to $51,000 per year.
At the higher end of the scale, affiliate marketers may earn over $70,000 in commissions in a single year. Meanwhile, commissions can bring in around $35,000 per year for low-tier publishers. According to several publishers, this is a way to generate money with little effort. They only need to join an affiliate program and create and publish content. The publisher receives a commission when online customers click or make a purchase after clicking the publisher link. It implies that affiliate marketers may earn money while vacationing, watching movies, or even sleeping.
14. The conversion rate for affiliate marketing is typically between 0.5 and 1%.
The rate of conversion depends on the industry. Most affiliates do not reveal conversion rate statistics to stay ahead of the competition. As a result, these figures may only be used as a guide to see if your affiliate marketing campaign is working or needs to be tweaked.
15. Websites that are mobile-friendly have a competitive edge.
One in every two internet users claims they will buy something on their phone. Publishers and brand affiliates must enhance their websites for mobile devices because users may buy things using their smartphones, tablet, or laptop. Mobile-friendly websites make it easier for customers to access online pages, improving their shopping experience.
16. Most affiliate marketers utilise blogs to drive traffic to their websites.
Good content, according to 65 % of publishers, enhances website traffic. Buyers are more likely to purchase the product if they find their blogs entertaining, relevant, and valuable. Many of the most successful affiliate marketers report improving their earnings by up to 240 % by providing helpful material. Blogging is less expensive than posting adverts. That is why it is a popular alternative among marketers and content providers. Similarly, blogging statistics suggest that blogs may produce up to three times the number of leads as commercials.
17. Social media is used by more than 65 % of publishers to reach out to potential consumers.
Facebook, YouTube, and Instagram accounts are used by nearly 2 billion people worldwide. Twitter has a user base of over 200 million people. With such large numbers, it's no surprise that affiliate marketers use social media to engage with niche consumers.
18. Male affiliate marketers outnumber female affiliate marketers.
The difference, though, is just approximately 12%. Male publishers account for around 54% of affiliate marketers, while female affiliate marketers account for 43%. Female content creators and influencers are becoming more prevalent, perhaps narrowing the gender gap in the future.
19. The bulk of affiliate marketers is between 35 and 44.
The affiliate marketing sector is dominated by those aged 35 to 44, who make up 32% of the total. Publishers between the ages of 25 and 34, who account for 28% of the total, are a close second. 45 to 54 (22 %) and 55 to 64 (9 %) are two other age groupings of affiliate marketers. 5 % of marketers are between 18 and 24, while 3% are over 65.
20. Artificial intelligence and voice search are two digital topics to watch.
By 2022, one out of every two families in the United States is expected to have a smart speaker. Furthermore, 43 % of smart speaker owners use voice search for shopping. When apps such as Siri and Alexa were first introduced, they were considered a novelty. The usage of voice-assisted technology has also risen with the emergence of smart homes. Besides searching for information or shopping, digital assistants are valuable in performing daily tasks like playing videos and music, setting up a person's daily schedule, turning appliances on or off, and checking weather updates.
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